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The Power of Common Knowledge: Steven Pinker on Language, Norms, and Punishment
Common knowledge is necessary for coordination, for making arbitrary but complementary choices like driving on the right, using paper currency, and coalescing behind a political leader or movement. It’s also necessary for social coordination. Humans have a sixth sense for common knowledge, and we create it with signals

Steven Pinker on Speculation Bubbles, Super Bowl Ads, and What Leaders Need to Know About Group Psychology
As a leader, psychology is fundamental to your success - whether that means understanding consumer behavior, team dynamics, or even your own biases and blind spots. Harvard professor Steven Pinker says that an important phenomena to understand is that of common knowledge and its downstream effects. It's the idea that t
Getting along in society requires that we mostly adhere to certainly shared norms and customs. Often it's not enough that we all know what the rules are, but also that everyone else knows the rules, and that they know that we know the rules, and so on. Philosophers and game theorists refer to this as common knowledge.
Malcolm Gladwell’s theories on podcasting, America, and Joe Rogan
Malcolm Gladwell is a man of many theories – he’s made a career of it through his books and podcasts through Pushkin Industries. This week, Ben and Max bring on the author and Revisionist History host to get his current theories about the state of podcasting, how that industry can extend your career, and why he’s betti
All the Way to the River by Elizabeth Gilbert covers the full emotional spectrum, from love and loss to hope and healing. Elizabeth joined us live at B&N Paramus to chat about finding community in reading, leading with truth, letting grief move through you, resilience and more with cohost Jenna Seery. This episode of P
Hey Optimists! We’re taking a little hiatus, but exciting things are coming your way! We’ll be back on October 21 with some amazing new episodes that we can’t wait to share. In the meantime, take care of yourself, enjoy the little moments, and remember—good things are just around the corner. See you soon! - Team Simon