Promote, Profit, Publish

Updated: 07 May 2024 • 298 episodes
superbrandpublishing.com

Promote, Profit, Publish! Become the world authority you always knew you could be. You know it. We know it. And this is how the rest of the world catches up. Most authors get it wrong. They put the wrong steps in the wrong order, pinning all of their hopes, dreams, and money on the sale of the book. Experts on authority marketing know that publishing elevates your customer base in ways that are impossible through any other mechanism. In short, you establish yourself as the world authority on your topic first, creating a trust between you and your audience that allows you to write, and sell, whatever you want with ease and flow. Step one of this process takes your investment and cycles it right back into you, your image, your platform, your global presence. You can’t afford to keep the curtain closed. Your ticket to freedom is to position yourself as the go-to expert on your topic by way of your personal truth before you even attempt to sell a book. The truth…. If you’re only about the money honey you’re in the wrong place. Platform building works, every time, because you pride yourself on authenticity. You build a social, global platform that is a transmutation of your soul and message. Your audience needs to experience a level of trust in you that is staggering (and rare) in today’s saturated, over-promising/under-delivering digital age. You can’t afford to blend in. Why do it backward and end up with an inventory of books in your basement and a negative balance in your account? Here’s what many publishing companies say vs. what they actually mean; “Become a best-selling author! (For like, a minute)… “Make money from your book! (But remember, you can’t keep it)…”Make your author dreams come true! (ish…) You want to make a difference and an income. This is how you do it. As an authority on your topic, you’ll be positioned as a sought-after speaker and trusted teacher. Fans will find you, follow you and wait for you to offer them something. And you’ll have it ready to go. The result….. You’ve done it. They know you. They love you. The time has come to give the people what they want- your book! Most publishing and book marketing companies take more than they give. Period. Sadly, by the time the powers that be are done divvying up the profits from your life’s work, you’re left with a negative ROI and a strong temptation to throw in the towel. Not here, that’s why we created this podcast. We care about a little thing called “the ripple effect.” Your success leads to the successful transformations of other people. And that circles back around to work you can take pride in. So, we’ve figured out the formula that establishes you as a world authority, helps you release a best-selling book and does it at a fraction of the cost of other houses so that you actually get to keep most of the money you make. And then you rave about us to your friends. You win, we win, your audience wins. The crowd goes wild. The world is a better place. Join bestselling author, platform building expert, and publishing company owner, Juliet Clark to learn the ins and outs of how to build a platform that serves you and your audience while making the world a better place!

Show episodes

Celebrate a remarkable milestone with our 300th episode. Juliet Clark sits down with none other than Tom Hazzard and Tracy Hazzard from Podetize to take you behind the scenes of the company that made it happen. Gain exclusive insights into Tom and Tracy's pivotal roles, exploring recent shifts in their responsibilities

32 min
00:00
32:43
No file found

With each day, it becomes more and more apparent that there is simply no way around riding the AI wave as an author. If you think creating an author platform is beneath you, especially if you’re publishing, then you better prepare for tough times ahead. In another round of exploring the massive potential of AI for auth

59 min
00:00
59:19
No file found

Collaboration isn't just about sharing the load; it's about multiplying success. In today’s episode, Juliet Clark interviews the owner of the "Million Dollar Rolodex,” Shannon Procise, about power partnerships. Discover how collaborations can set you up for success through shared visions, relationship-building, and mor

28 min
00:00
28:34
No file found

Selling a book is usually a low-cost product. But if you know how to make a powerful pitch, you can garner the attention of many. Juliet Clark sits down with Ron Story Jr who developed PitchDB, an AI-powered platform-building tool that helps authors level up their pitches. He explains how their innovative approach allo

24 min
00:00
24:27
No file found
09 Apr 2024 • EN

Metadata Misadventures

Self-publishing has experienced a recent surge in popularity, largely due to economic factors. While it may seem like a viable option given the current economic climate, it's essential to ask yourself: Do you possess sufficient knowledge about the process? Are you truly saving money or potentially creating a public dis

If YouTube is a fertile place for random creators and influencers to build an audience and monetize their content, then why shouldn’t it be the same for book authors? Believe it or not, there are a lot of authors on YouTube, and they have nothing but good things to say. So, how do you actually turn your YouTube channel

53 min
00:00
53:58
No file found